Head of Marketing

Moneybase is a multi award-winning company that forms part of the CC Group which pioneered local financial services in 1971 and which employs 185 people. As Malta’s largest homegrown Fintech, Moneybase is reshaping financial services by offering a comprehensive platform that integrates investments, payments and card services for individuals and businesses alike. We are here to make money simple and committed to offering great customer service, user-friendliness, and innovative solutions that position us as a preferred choice for comprehensive financial management.

As Malta’s largest homegrown Fintech, Moneybase is reshaping financial services by offering a comprehensive platform that integrates investments, payments and card services for individuals and businesses alike. We are here to make money simple and committed to offering great customer service, user-friendliness, and innovative solutions that position us as a preferred choice for comprehensive financial management. 

We are seeking an experienced Head of Marketing to lead our talented marketing team and spearhead the growth of the group and internationalise our digial offerings. The ideal candidate is a strategic thinker with proven success in digital marketing, brand internationalization, team leadership, and executing integrated marketing strategies.

• Lead and mentor a team of marketing professionals, fostering their growth and maximizing team effectiveness 

• Develop and execute comprehensive marketing strategies aimed at internationalising and strengthening the brand presence 

• Oversee budgeting, planning, and effective allocation of marketing resources to achieve business objectives 

• Provide high-level strategic direction and operational oversight for SEO, social media, and Google Ads campaigns, ensuring optimal performance and ROI 

• Analyze market trends and performance metrics to continuously refine strategies and tactics. 

• Monitor and analyze key performance metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives, and provide regular reporting and insights to senior management 

• Coordinate the corporate communications to deliver brand-consistent messages 

• Create and mantain the department’s Standard Operating Procedures and assist with Planning and organisation of weekly sprints 

• Form part of the team that will be driving new products. Collaborate with cross-functional teams including product development and customer service to align marketing initiatives with business goals and objectives 

• Conduct market research and analysis to identify customer needs, market trends, and competitive insights, and use this information to inform marketing strategies and campaigns 

• Oversee the creation and production of marketing collateral, content, and assets across various channels including digital, social media, email, and print 

Experience & Education Requirements: 

• Tertiary level of education within Marketing 

• Minimum of 5 years of experience in a head role 

• Demonstrable experience in Marketing coupled with an aptitude for business development 

• Proven experience in growing and scaling brands. 

Skills Requirements:  

• Experience managing marketing campaigns and budgets, and analyzing performance metrics and KPIs. 

• Creative thinker with a passion for innovation and driving results. 

• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities. 

• Knowledge of banking regulations and compliance requirements preferred. 

• A sense of aesthetics and a love for great copy and witty communication. 

• Up-to-date with the latest trends and best practices in marketing 

What we offer:

- Health Insurance and fitness allowances
- Study Leave
- Fully paid sponsorship schemes for further studies
- Exposure to the very latest technologies
- Opportunities for career growth
- Variable bonus linked to KPI

Visit www.moneybase.com or www.cc.com.mt to see more about our company

All Applications will be acknowledged and treated with maximum confidentiality
Reference: CCMT05128